and 3D glasses

google search results are sketchier than ever and water is wet, etc

Monday, December 10, 2012

Revisiting one of my favorite presentations about Google's search engine and the severity of online filters. If you've got 10 minutes, then I highly recommend that you take the time to watch the video.

You won't be bored, I promise.

Anyone who remembers their first experience with the Internet has their own unique journey of how Google became their first choice.

My Google experience began when I went to my very first class trip to the New York Library. The Google search engine was demonstrated to my class as the most innovative alternative to any search engine in the world; and at the time we sort of made up our minds on the idea that Google was going to be our number one resource for everything.

The first page results of the search engine were relevant to the subjects we entered. And after our session, we didn't hesitate to create our very own Gmail accounts.

Coming from that generation of when the Internet was undiscovered territory for many of its users, it's impossible not to notice the disparities between the Google that exists today and the Google that was popularized ten years ago. I know I'm not imagining things when I try to look something up and find some of the most irrelevant results in my search. When I have to use quotation marks with my keywords just to convince a search engine to stop beating around the bush and give me exactly what I'm looking for, then Houston, we have a problem.

Branching from online filter bubbles (as so methodically brushed upon in this video), there's no denying that on top of the algorithmic gatekeepers, there are a combination of factors plaguing the flow of information in many web-based operations like Google.

But that's a story for another day.

And as I sit here and continue to use some of Google's successes, I do hope I don't sound like a cliché when I say that it's really up to us to restore the authority we had over the Internet.